In an attempt to stay popular with an every increasingly interactive generation TV is making some moves in the right direction. Start with a Frequent Viewer loyalty program. Add the ability to watch a motor race from the in car camera in of your favourite drivers car and some on screen real gambling and you have what in europe has become quite a profitable idea. Read more...
http://www.businessweek.com/technology/content/mar2005/tc2005031_2320_tc119.htm
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