Peter Sheahan - Generation Y Blog

Even the lawyers are feeling the pain!

It appears that it is not just accountants that are feeling the pain as lifestyle centered Gen Y'ers enter the workforce. The lawyers are feeling it too. Not just in the US as this article suggests but in Australia as well. I have seen some frightening attrition figures for some of Australia's leading firms amongst graduates. The reason; there is a generation of partners who gave up a great deal in terms of time and energy to make it to the level they are at, who are now managing Generation Y graduates and junior associates who fully expect to reach the same level of career success but want to do it working 40 hours a week and having a social life, instead of the 90 hours the current partners had to do.

The legal industry is at an advantage becuase they have no problem attracting the best talent, however as time progresses they seem to be having a problem retaining them. With estimates as high as $190,000 for replacement costs for a 3rd year graduate in a national law firm, this is no small cost either.

Similarly for the accounting profession, the business model most law firms are built on is going to make it difficult to manage Generation Y. The profitability of the firm is directly proportionate to the billable hours that can be achieved. Therefore, there is an inbuilt desire for partners to have their staff working as many hours as possible. As a generation who have an outcome focus, not a process focus, they will see no need to do "long" hours if they can get the job done in a shorter time. Not to mention the ethical debate about what activities those extended hours are filled with.

The US study conducted by Edge International, a professional services consulting firm, found that the 25- to 30-year-old group ranked the following factors as motivators at their jobs:

  • time for personal life
  • opportunities for advancement
  • professional growth
  • achievement
  • intrinsic nature of work
  • security
  • leadership
  • and being a member of a team.

US Article: http://www.nylawyer.com/news/05/02/022805h.html

www.petersheahan.com

03 March 2005 in Gen Y Retention | Permalink | Comments (0)

Do you value your Generation Y workers?

A recent study in the UK has shown that staff retention is being saved because of friendships formed in the workplace. The study also showed that employer funded social events was the least popular way to reward employees. That is according to the employees. Of real interest was that only 28% of staff surveyed felt valued by their employer. Whilst this has been OK to date, it won't satisfy Generation Y. Feeling valued, and as though their contribution is appreciated will be the key to retaining Generation Y and employers had better raise their game in this regard. 28% is very ordinary!

www.petersheahan.com

http://www.onrec.com/content2/news.asp?ID=5314

23 October 2004 in Gen Y Retention | Permalink | Comments (0)

How not to retain your staff

I thought this was a joke. The following post appeared on the US fast Company blog.

"I learned today that the British Ministry of Defense has asked all employees to record each cup of tea or coffee they drink while at their office -- so the ministry can charge their department accordingly. "Free tea and coffee will only be provided if a meeting lasts at least two hours," a Reuters wire story reads."

Omigosh! Have they completely lost it. This is when you know a company or a department has gone tooooooooo far. get a life!

www.petersheahan.com

17 October 2004 in Gen Y Retention | Permalink | Comments (0)

The power of a 'Loss Control Department'

In my book The Y Factor I talk about the need to allow Generation Y the flexibility to leave, and maybe return in the future. I cite and example of Ford Australia who have what they call "regrettable losses". When they lose a key member of staff, they ear mark them as a regrettable loss. Then periodically they call them, or send them an email letting them know they were a very valued member of staff and that Ford Australia would love to have them back. They even send them Job Ads. BRILLIANT! The linked articles shows how powerful this can be with clients, it is about time more companies employed this tactic with their staff. Do you have a "Loss Control Department"?

www.petersheahan.com

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20041012005994&newsLang=en

17 October 2004 in Gen Y Retention | Permalink | Comments (0)

Retaining Generation Y - A problem in Country areas too

It appears that the problem retaining Generation Y employees is not a corporate thing. As this Victorian dairy farmer says "Gen Y don't want to make a committment". Maybe they do, but not to a Dairy farm. You see the jobs that you once saw as an opportunity for young people, today's young people see as boring and monotonous. I know few, if any Gen Y'ers who would want to get up at 3:30am to milk cows for award wage. I think this farmer needs to realise that the problem is not Gen Y, it is the job.

www.petersheahan.com

http://www.countrynews.com.au/story.asp?TakeNo=200410114184631

17 October 2004 in Gen Y Retention | Permalink | Comments (0)

Retaining Generation Y

Second only to attracting the best Generation Y talent is retaining them once you have them. The following New Zealand article offers some fairly basic strategies some SME's are using to retain key talent. You may already know these ideas, but do you use them?

www.petersheahan.com

Firms learn how to keep staff
Stuff.co.nz - New Zealand
... New Zealand companies facing acute skills shortages and record low unemployment are now well and truly part of the global staff retention battle. ...

12 October 2004 in Gen Y Retention | Permalink | Comments (0)

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