Ford's new concept car, the Synus was the talk of the Detroit motor show. It will be the car of choice for Generation Y, if they can get the price down.
Chief designer Joe Baker affectionately describes the Synus (pronounced sin-you-ess) as "a tough little guy" that appeals to young people drawn to gritty urban environments
The concept was inspired by a projection that 50 percent of the world's population will be living in cities by 2010. These youthful urban dwellers, the Synus theory goes, will want a car that's small enough to park easily but safe enough to leave anywhere.
This is Ford tough, redefined for Generation Y buyers confident enough to go small. "They don't really care if someone says, 'Oh, look at your stupid little car,'" says Baker
With a 45 inch flat screen, live feed camera;s to replace mirros and rear windows this thing is as close to a computer game as an product has ever been. It is as useful parked, given its capacity for entertainment, as it is for driving. It is the Gen Y version of the "Shaggin-Wagon" of the 70's.
I love it!!! Check out the picture http://www.freep.com/autos/photos/autoshow_2005/fordsynus/index.htm
Read the article:
http://www.freep.com/news/latestnews/pm2364_20050118.htm
www.petersheahan.com
